THE PERSON BEHIND THE PIXELS

Daniel De La Rosa

Founder & Product Engineer

Ideas into
something real.

I’m Daniel, a self-taught builder studying Information Technology Management. I turn problems I understand into software people can actually use.

  • Product thinking
  • Design & code
  • AI workflows
01 / WHAT BROUGHT ME HERE

The work starts
close to home.

MY MAIN FOCUS

Kinary Health

My experience with family caregiving gave me a problem worth working on: keeping the people involved in care connected to the same information.

I’m developing Kinary to bring medications, appointments, care notes, and family communication into one place.

Explore the Kinary story
Kinary Health care overview with a demo profile, attention items, and actions for daily care.
IN THE PRODUCT / DEMO ACCOUNT
02 / WHERE CURIOSITY TAKES ME

Different ideas.
The same urge to build.

Alongside Kinary, I explore useful tools and creative experiences. Each project gives me a different problem to work through.

03 / HOW I WORK

A question.
A prototype. A better version.

  1. Find the friction.

    Start with the person doing the task. What gets in their way? Kinary starts with coordinating care. DeskBrief starts with repetitive reporting.

  2. Make it tangible.

    Build a focused flow someone can try. For DeskBrief, that meant checkpoint submissions, duplicate tracking, and a supervisor view.

  3. Listen and refine.

    Check real-device behavior, review what breaks, and use feedback to shape the next version. DeskBrief’s iPhone checks apply to its local demo scope.

GOOD THINGS START WITH A CONVERSATION.

Something in mind?

An idea, a collaboration, or a good reason to say hello.

A GOOD PLACE TO START.

Hello, potential.

An idea, a collaboration, or a good reason to say hello. Here’s where to find me.

Tell me what you’re working on and what you have in mind. If you used Build Lab, feel free to include your brief.